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BRANDING (SUCCESS SUMMIT held on Mon. 20-2-2023 and pictures)

Tony Orji by Tony Orji
April 26, 2023
in INews, Inspiration, Lifestyle, News
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BRANDING (SUCCESS SUMMIT held on Mon. 20-2-2023 and pictures)

Success Summit 20th February, 2023

Topic: Branding

Speaker: Dr Tony Orji

Branding is the process of communicating a unique selling position, proposition or differential that sets you, your product apart from competition.

Main purpose of branding

– Good branding increases the value of your product or service.

– Branding provides employees with direction and motivation.

– Branding makes acquiring new customers easy.

– Branding builds a connection between customers and the brand and this association inspires loyalty and trust. Trust is a pillar of customer loyalty

 

Things to know to brand yourself or product well

– What makes you unique?

– What do you have to offer?

– Why is it important for people to care about what you’re offering?

 

TYPES OF BRAND

– PERSONAL BRAND: You must have a brand for yourself.

– CORPORATE BRAND: In establishing a corporate brand think about the durability of your product

– PRODUCT BRANDING: This defines the uniqueness of you products

– SERVICE BRANDING: This defines the uniqueness of your service

– ONLINE BRANDING: You must have an online presence. People should know you beyond the shores of this nation. When you’re visible online, it gives you wider coverage.

OFFLINE BRANDING: Communicate to people offline and let them know what you can do.

 

5 THINGS TO. LOOK AT WHEN MAKING DECISION ABOUT YOUR BRANDING

– Product: What makes your product unique and different from others?

– Pricing: You’re in business to make profit but excess profit can make you lose your customer base. Your pricing should be reasonable.

– Promotion strategy: Promotion and branding go hand in hand. If you don’t promote your brand, it will remain small.

Place: Where will I get more patronage? Where do you want to carve your niche? Your brand has a place where it is needed more and you have to locate it.

– People: There are people meant to patronise your brand. Locate them and retain them

 

CHARACTERISTICS TO CONSIDER WHEN CHOOSING A BRAND NAME

– It must be distinctive: Don’t choose brand names used by others already.

– Your brand name should be authentic: People should know what you stand for.

– It should be easy to be remember.

– It should be enduring and not something that can fade away.

– It should be defensible.

 

PICTURE GALLERY

    

 

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About Dr. Anthony Orji

Dr Anthony Orji

Senior Lecturer, Economics, UNN

Dr Anthony Orji is a Ph.D holder in Economics and a lecturer at the Department of Economics, University of Nigeria Nsukka.

He obtained his B.Sc, Msc and Ph.D Degrees from the University of Nigeria, Nsukka and a Post Graduate Diploma in Sustainable Local Economic Development (SLED) from Erasmus University, Rotterdam Netherlands.

Dr Anthony Orji

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