fbpx
Success Tonics Blog
  • HOME
  • ABOUT
  • CONTACT US
    • ADVERT PLACEMENT
  • CURRICULUM VITAE
  • LECTURES AND SEMINAR
  • PUBLICATIONS
  • ASSIGNMENT AND QUIZ
  • INSPIRATION
  • NEWS
    • ENTERTAINMENT
  • LIFESTYLE
  • SOCIO-ECONOMIC ISSUES
  • SPORTS UPDATE
  • ICT UPDATE
  • INEWS
  • SCHOLARSHIPS
  • JOBS AND VACANCIES
  • Books & Resources
    • Get My Books on Amazon
    • Resource Center
    • The Books
      • Just a Fruit (Book)
      • Pathway to Success and Excellence Book
      • You Are On a Journey and You Will Get There (Book)
    • Visit My Selar Store
  • Shop
    • My account
    • Checkout
  • Wishlist
  • Basket
  • Checkout
  • JPY 3 Books Launch by Dr Tony Orji
No Result
View All Result
  • HOME
  • ABOUT
  • CONTACT US
    • ADVERT PLACEMENT
  • CURRICULUM VITAE
  • LECTURES AND SEMINAR
  • PUBLICATIONS
  • ASSIGNMENT AND QUIZ
  • INSPIRATION
  • NEWS
    • ENTERTAINMENT
  • LIFESTYLE
  • SOCIO-ECONOMIC ISSUES
  • SPORTS UPDATE
  • ICT UPDATE
  • INEWS
  • SCHOLARSHIPS
  • JOBS AND VACANCIES
  • Books & Resources
    • Get My Books on Amazon
    • Resource Center
    • The Books
      • Just a Fruit (Book)
      • Pathway to Success and Excellence Book
      • You Are On a Journey and You Will Get There (Book)
    • Visit My Selar Store
  • Shop
    • My account
    • Checkout
  • Wishlist
  • Basket
  • Checkout
  • JPY 3 Books Launch by Dr Tony Orji
No Result
View All Result
Success Tonics Blog
No Result
View All Result

BRANDING (SUCCESS SUMMIT held on Mon. 20-2-2023 and pictures)

Tony Orji by Tony Orji
April 26, 2023
in INews, Inspiration, Lifestyle, News
Reading Time: 3 mins read
A A
0
Share on FacebookShare on TwitterShare on Whatsapp

BRANDING (SUCCESS SUMMIT held on Mon. 20-2-2023 and pictures)

Success Summit 20th February, 2023

Topic: Branding

Speaker: Dr Tony Orji

Branding is the process of communicating a unique selling position, proposition or differential that sets you, your product apart from competition.

Main purpose of branding

– Good branding increases the value of your product or service.

– Branding provides employees with direction and motivation.

– Branding makes acquiring new customers easy.

– Branding builds a connection between customers and the brand and this association inspires loyalty and trust. Trust is a pillar of customer loyalty

 

Things to know to brand yourself or product well

– What makes you unique?

– What do you have to offer?

– Why is it important for people to care about what you’re offering?

 

TYPES OF BRAND

– PERSONAL BRAND: You must have a brand for yourself.

– CORPORATE BRAND: In establishing a corporate brand think about the durability of your product

– PRODUCT BRANDING: This defines the uniqueness of you products

– SERVICE BRANDING: This defines the uniqueness of your service

– ONLINE BRANDING: You must have an online presence. People should know you beyond the shores of this nation. When you’re visible online, it gives you wider coverage.

OFFLINE BRANDING: Communicate to people offline and let them know what you can do.

 

5 THINGS TO. LOOK AT WHEN MAKING DECISION ABOUT YOUR BRANDING

– Product: What makes your product unique and different from others?

– Pricing: You’re in business to make profit but excess profit can make you lose your customer base. Your pricing should be reasonable.

– Promotion strategy: Promotion and branding go hand in hand. If you don’t promote your brand, it will remain small.

Place: Where will I get more patronage? Where do you want to carve your niche? Your brand has a place where it is needed more and you have to locate it.

– People: There are people meant to patronise your brand. Locate them and retain them

 

CHARACTERISTICS TO CONSIDER WHEN CHOOSING A BRAND NAME

– It must be distinctive: Don’t choose brand names used by others already.

– Your brand name should be authentic: People should know what you stand for.

– It should be easy to be remember.

– It should be enduring and not something that can fade away.

– It should be defensible.

 

PICTURE GALLERY

    

 

Tags: Call for PapersCapacity BuildingINewsInspirationNewsSeminarWorkshop
Previous Post

Making Your Relationship and Marriage Beautiful (SUCCESS SUMMIT held on Mon. 13-2-2023 and pictures)

Next Post

Apply Now! 2023 Harvard University MBA Scholarship

Related Posts

Apply Now: MTN Offers Free Digital Platform at Skills Academy

June 17, 2025

APPLY NOW! NigComSat Launches 2025 Accelerator Programme to Support Space-Tech Innovation

June 17, 2025

Apply Now: OAU Ile-Ife Announces Massive Recruitment for Academic and Non-teaching Vacancies

June 17, 2025

APPLY NOW! BREAKING NEWS: VACANCIES FOR ACADEMIC AND NON-TEACHING POSITIONS IN University of Nigeria, Nsukka

June 17, 2025

Leave a Reply Cancel reply

Your email address will not be published.

Subscribe For Updates

RCCG 2022 JANUARY SHILOH HOUR

https://www.youtube.com/watch?v=z5rJDn-4SvE

Categories

Tags

African scholarship Assignment Assingnment And Quiz award Call for Papers Capacity Building Career Careers Conference empowerment encouragement Entertainment Fellowship funding Grant grants ICT Updates INews Inspiration JOBS leadership Lifestyle message motivation News Nigeria opportunities Opportunity Post Doc Fellowship Post Graduate Post Graduate Scholarship Publication Quiz Recruitment Research scholarship Scholarships Seminar Socio-Economic Issues Sports Update VACANCIES Vacancy Wealth Creation Women Workshop

Recent Comments

  • Ubi grace kamsiyochukwu (2022/244636) on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)
  • Ojobo maureen Onyemaechi on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)
  • Ogbolu Racheal Udoka on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)
  • Ogbolu Racheal Udoka on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)
  • Ogbolu Racheal Udoka on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)

About Dr. Anthony Orji

Dr Anthony Orji

Senior Lecturer, Economics, UNN

Dr Anthony Orji is a Ph.D holder in Economics and a lecturer at the Department of Economics, University of Nigeria Nsukka.

He obtained his B.Sc, Msc and Ph.D Degrees from the University of Nigeria, Nsukka and a Post Graduate Diploma in Sustainable Local Economic Development (SLED) from Erasmus University, Rotterdam Netherlands.

Dr Anthony Orji

Categories

  • Assignment And Quiz (127)
  • Conferences (46)
  • Empowerment (234)
  • Entertainment (214)
  • Featured (225)
  • ICT Update (143)
  • INews (1,383)
  • Inspiration (422)
  • Internships (1)
  • Jobs and Vacancies (343)
  • Lectures and Seminar (57)
  • Lifestyle (513)
  • NESA-UNN (173)
  • News (1,681)
  • Publications (63)
  • Scholarships (742)
  • Socio-Economic Issues (1,213)
  • Sports Update (93)
  • Uncategorized (1,342)
  • Workshops and Seminars (60)

Tag Cloud

African scholarship Assignment Assingnment And Quiz award Call for Papers Capacity Building Career Careers Conference empowerment encouragement Entertainment Fellowship funding Grant grants ICT Updates INews Inspiration JOBS leadership Lifestyle message motivation News Nigeria opportunities Opportunity Post Doc Fellowship Post Graduate Post Graduate Scholarship Publication Quiz Recruitment Research scholarship Scholarships Seminar Socio-Economic Issues Sports Update VACANCIES Vacancy Wealth Creation Women Workshop

Success Tonics Blog © 2022 - All Rights Reserved.

No Result
View All Result
  • HOME
  • ABOUT
  • CONTACT US
  • ADVERT PLACEMENT
  • JOBS AND VACANCIES
  • SCHOLARSHIPS
  • LECTURES AND SEMINAR
  • ASSIGNMENT AND QUIZ
  • Shop
    • My account
      • Checkout
      • Wishlist
    • Selar Store
  • JPY 3 Books Launch by Dr Tony Orji
  • Books & Resources
  • CONTACT US

Success Tonics Blog © 2022 - All Rights Reserved.