Entrepreneurs are
decision-makers. They take decisions on the path or direction to drive their
business. One of such decisions they have to take is when to expand their
enterprise.
Whether you get it right or wrong, your conclusions will have
a groundbreaking impact on your business. Obviously, you do not want to get such
a key decision wrong and join the approximately 70% to 80% of startups that fail
within 5 years in Africa.
As such, Jumia Travel shares
the things you have to consider before expanding your business.
A
clear strategy
The strategy is laying a clear roadmap ahead for the
company to achieve its vision and mission. Without this, your expansion may be a
totally foolhardy risk.
Stability of your financial report
You
should look to the data contained in your financial reports to determine the
viability of an expansion at the current moment. The reports should show
increasing profits, a firm handle on salary payment and good control over
purchasing expenses.
Relationship with customers
The truth is
most companies in their early days do everything to keep their customers happy,
and during their expansion phase, they fall apart in terms of customer service.
Take this opportunity to build a rapport with your target group to win them over
to your side. This is essential if the relationship is strained. If you cannot
keep your customers happy, you really have no business expanding because there
will be endless complaints which will not only ruin the reputation of your
business but can also lead to business failure when you start losing
them.
Effectiveness of your workforce
A business depends on a
well-trained, effective workforce to handle day-to-day activities. If you can
rely on your staff to do their work tasks in an efficient manner, no matter what
conditions throw at them, you are ready to utilize this essential resource to
expand your business.
Funding
Funding is perhaps the most
important. Without capital, business expansion will be near impossible. One
trending way to get funds is through venture capitalists or serial investors who
are willing and ready to invest in viable businesses. Don’t hesitate to take
advantage of them by pitching to them. If your pitch is endorsed, they will pump
money into your business and you can then expand.
